The American Advertising Federation (AAF) is the nation's leading trade
association representing advertising agencies, media companies, and advertisers. Founded in 1892, the AAF is dedicated to promoting
the power of advertising to build brands, drive consumer engagement, and contribute to the economy.
The AAF serves as a platform for industry professionals to connect, collaborate, and share best practices.
It also advocates for policies that support the advertising industry
and consumers, while promoting ethical standards and responsible advertising practices.